10x Solo

Pain Points Don’t Close Deals

Tony Wiedenski converts 80% of his discovery calls into clients. It starts with knowing the difference between a pain point and a business problem.

Aug 4 • Garrett Jestice

2

July 2026

The AI Echo Chamber

If you work alone with AI long enough, you might not be able to tell a good idea from one you’ve just convinced yourself is good.

Jul 28 • Garrett Jestice

The Most Dangerous Time to Stop Marketing

A consultant told me to never stop marketing, even when I’m full. I ignored him, and it cost me half my revenue.

Jul 21 • Garrett Jestice

1

The Fractional Ceiling

The model that freed you comes with a hard cap. Finding yours takes two minutes of math.

Jul 14 • Garrett Jestice

2

3

1

The Efficiency Penalty

The better you get at your work, the less hourly billing pays you for it. The fix starts with your offer, not your rate.

Jul 7 • Garrett Jestice

2

June 2026

The Free Intro Offer: The Missing Step Between Meeting Prospects and Landing Clients

Most solos have one CTA: “Book a Call.” That asks too much, too early. Here’s the smaller yes that fills the gap and how to build yours this week.

Jun 16 • Garrett Jestice

6

1

4

Marketing for Solos Can Be Simpler Than You Think

You don’t need a bigger audience. You need the right people to know and trust you.

Jun 2 • Garrett Jestice

3

May 2026

The 5 Parts of Your Client Factory

One part of your business is always the bottleneck. Find it before you fix anything else.

May 27 • Garrett Jestice

3

1

3

Offer-Market Fit: What Makes a Service Business Repeatable

When it starts to matter, why revenue can hide its absence for years, and how to tell where yours is weak.

May 19 • Garrett Jestice

4

The 5 P’s of True Demand

Why identifying your ICP is not enough.

May 5 • Garrett Jestice

8

2

1

April 2026

How to Turn Podcast Guesting Into a Repeatable Trust-Building Channel

A breakdown of Jason Lawson’s AMPLIFY framework from his recent 10x Solo workshop.

Apr 28 • Garrett Jestice

3

3

The Referral Map: How to Turn Your Forgotten Network Into 5-10 Warm Intros a Month

Dan Englander’s 5-step process for getting warm intros to the specific people you want to meet. No cold outreach, ads, or starting from scratch.

Apr 21 • Garrett Jestice

9